“Positioning without tactics is the slowest route to victory.
Tactics without positioning is the noise before defeat.”
Inspired by Sun Tzu
Who We Are
LeftRight Marketing has been helping companies find their unique positioning for over 10 years. As a boutique marketing agency we take on a few select clients each year to ensure we can focus on making their business vision a reality.
Our work is based on the philosophy that every brand deserves to occupy a unique position in the market and brought to life with exceptional creative and integrated demand generation.
Articles
Using both sides of our brain we are often struck with ideas that we feel are important to share. These ideas come to us at any time; while we’re having lunch, watching our kids play sports, walking into the kitchen. Whenever the ah-ha strikes, we jot it down and share it. We hope these make you think differently or better about your own marketing challenges.
July 2020
Who should be the CMOs best friend?
Who should be the CMOs best friend? We all have best friends. People we knew when we were younger. People we know now. Maybe our spouses or significant others. We [...]
Dogs versus Cats
Dogs versus Cats. Can you really compare dogs and cats? Cat Stevens not withstanding, there is no comparison. Dogs are much better. Regardless of what anyone tells you or how many cats they have, [...]
There is a letter missing in ABM.
There is a letter missing in ABM. One of the things many marketing people are struggling with right now is how to communicate to customers, prospects and partners during COVID-19. Do [...]