Who should be the CMOs best friend? We all have best friends. People we knew when we were younger. People we know now. Maybe our spouses or significant others. [...]

Dogs versus Cats. Can you really compare dogs and cats?  Cat Stevens not withstanding, there is no comparison. Dogs are much better. Regardless of what anyone tells you or how many cats they [...]

There is a letter missing in ABM. One of the things many marketing people are struggling with right now is how to communicate to customers, prospects and partners during COVID-19. [...]